The observation
58% voting stake, not 100%.
Expand public-relations business and customer base.
Rationale basis: buyer-stated. Later share purchases excluded; do not call $13.528m the full-company sale price.
Terms and timing
$10.65m close + $2.878m deferred fair value.
Business age not established. Sale-process duration is unknown.
- Semrush / SEC · Semrush FY2025 acquisitions note ↗Filed figures are in USD thousands; values here converted to dollars. Brand24 is the initial 58% stake, not a 100% business sale. Checked 2026-09-14.